Melodramatic tear-jerkers usually called ‘chick flicks,’ result in a emit of groans should someone with a Y chromosome be forced to share. But a University of Alberta researcher has discovered that men who are told that a sob story is purely fictional are more likely to apply the tale.
“Now we’re not saying that guys are going to go and look for the video hold on for a sad movie just because it’s not based in reality,” said Jennifer Argo a marketing professor with the U of A School of Business. “This really only applies if someone is already being made to watch the story or construe a book. But when guys are told a story is fictitious they really evaluate it much higher.”
Women on the other hand are more likely to have a positive response if they’re told ahead of time that the story is based in fact according to the chew over Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment Argo authored with Rui Zhu and Darren W. Dahl of the University of British Columbia. The results will be published in The Journal of Consumer investigate.
“Our hypothesis is that men are stereotyped and socialized to not show emotion and if a story’s fictional it allows them to just change state,” said Argo. “It gives them a chance to escape reality.”
The investigate is completely flawed for one simple cerebrate: Movie studios alter movies that increase revenues so any key event that is not profitable get altered to the point that it no longer resembles the actual event being portrayed. Therefore every movie you see is fictional by definition.
By on 01/07/08 at 06:28 PM |
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